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Research papers

Brand loyalty patterns in different product areas

In the present paper, a behavioural measure is used to describe loyalty in different product areas. The measures derive from a large study comprising more than 600 branded consumer goods, for which information about purchasing, place of purchase,...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Hugo Tranberg, Flemming Hansen
June 15, 1985
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Citation

Tranberg and Hansen (1985a, June 15). Brand loyalty patterns in different product areas. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/brand-loyalty-patterns-in-different-product-areas